Monday, October 4, 2010

How to Fail at Marketing, Lesson 1

Unless I’m looking at it wrong, the central message of this commercial—the fundamental truth that it wants to deliver to us as potential buyers—seems to be this:

People who eat Jack Link’s Beef Jerky are assholes.

I don’t work in advertising, so I guess I never realized how important it was for marketing departments to target the asshole sector of the population. Still, I can’t help but yearn for simpler, more dignified times, when our dried beef treats were willing and able to promote themselves with a decorum that, sadly, seems to no longer exist.

The good old days are gone, and they'll never come again.


  1. No wonder todays youth is going down the wrong road!

  2. THANK YOU. Most commercials are irritating, but few so much as the "Let's Piss Off Bigfoot" campaign.

    If there is any justice in the world, there will be an upcoming commercial where these assclowns get their just desserts.

    Fans of irony might enjoy seeing them made into Long Pig Jerky.

  3. Then there's a commercial like this one...I may get disagreement, but I don't care. I love the over-the-top nature of this commercial!


  4. While I wouldn't complain about seeing a commercial where Sasquatch hands out a savage beating to the beef jerky guys, I think I'd prefer to see him slap around the marketing staff that thought the commercials were a good idea in the first place.

    Vinay: I have to disagree with you on that Dodge commercial. The more a company uses American-ness to sell its product (Dodge = Freedom!), the more likely it is to piss me off. Another example is the Jeep commercial that turned the Normandy invasion into a selling point. Lame.

  5. "Buy American, because that's the only reason I can think of to buy a Dodge!"